DISCOVER
THE HOTTEST SPRING/SUMMER STYLES AT SIMON FASHION NOW™
Free Runway
Shows, Events and Expertise at Lenox Square April 26 & 27
ATLANTA
(March 12, 2013) – This
spring, Lenox Square brings Atlanta
shoppers a show-stopping weekend full of free runway shows, beauty events and more during Simon Fashion Now™.
On April 26 & 27, stylish shoppers can discover new looks and
spot chic trends from the hottest stores at Lenox Square and Phipps Plaza.
Featuring budget-friendly choices, style splurges and everything in between,
Simon Fashion Now delivers the drama and excitement of high-fashion runway
shows, while making every look available to shoppers.
“The
key to Simon Fashion Now is accessibility. Shoppers will get a glimpse of the
hottest trends and learn how to incorporate them into their wardrobes for the
current season,” said Simon Property Group’s Vice President of Corporate
Special Events, Jacque Ellis. “Simon Fashion Now accommodates any budget and
will certainly be a highlight of Atlanta’s spring and summer fashion events!”
Simon
Fashion Now kicks off at Lenox Square on Friday, April 26, at 6:00 p.m. with Trends & Friends Night. Atlantans
are invited to an evening of food, fun and fashion in the mall’s Neiman Marcus
wing. Between runway shows, shoppers can
sample bites from Corner Bakery and Pink Pastry Parlor, enjoy mini-makeovers from
Aveda and get fashion inspiration from across the globe. The evening includes lively shows, rivaling major
fashion industry catwalk productions, with open seating surrounding the stage
in front of Macy’s. Yet unlike the
industry shows that preview styles unavailable for several months, Simon
Fashion Now makes the hottest fashions of the season accessible; every look
from the runway can be immediately found at stores within the mall.
On Friday, April 26, a series of fashion shows begins at 6:30 p.m.,
including a special runway show dubbed Simon
Fashion Bow Wow at 7:00 p.m. This design competition features adorable pups
from P.A.L.S (Pets Are Loving
Support) walking the catwalk with
local celebrities and personalities -- each modeling spring clothing designed
by fashion design students from Bauder
College. In addition, shoppers can participate in a silent auction benefiting
P.A.L.S.
Simon
Fashion Now continues on Saturday, April 27 at 2 p.m. In addition to more
runway shows, guests can discover Style
Stops for in-depth demonstrations, fashion tips and style tutorials.
Shoppers can also test their fashion IQ in Ready,
Set, Style! onstage challenges for a chance to win exciting
prizes and Simon American Express Giftcards ®.
The weekend’s shows feature looks from participating stores at
Lenox Square and Phipps Plaza:
Lenox Square retailers:
Bloomingdale’s | Macy’s | adidas | Ann Taylor | Banana Republic | bebe | Brahmin |
Brooks Brothers |
C Wonder | Caché | Diesel | ECCO Shoes | Free People |
Gap | Gap
Kids/Baby/Maternity | GUESS | Karen Millen | Kenneth Cole |
LOFT | Nine West | Original
Penguin| Swim 'N Sport | True
Religion
Phipps Plaza retailers:
Barami | Lilly Pulitzer | Michael
Stars | Rebecca Taylor | Tommy Bahama
Lenox
Square’s social media platforms offer fashionistas the latest style news,
contests, photos and Simon Fashion Now information. Visit Lenox Square on the
following platforms to uncover the latest mall happenings:
- http://www.facebook.com/LenoxSquareMall
- http://twitter.com/#!/LenoxSqMall
- http://instagram.com/lenoxsqmall
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